As an international B2B player, Würth France aimed to transform its managerial culture to strengthen collaboration and foster a deeper sense of belonging.

Faced with a vertical structure and siloed ways of working, the company turned to Fairywell to support this shift toward a more cooperative, agile, and engaging management approach.

KEY CHALLENGES

• Support the cultural shift toward a more collaborative management style
• Empower managers with practical tools to lead change effectively
• Foster a strong sense of belonging and cultivate a collective intelligence mindset

OBJECTIVES

• Enhance managerial capabilities and support skill development across all levels
• Promote a more cooperative, agile, and accountable culture
• Design a management framework aligned with the company’s values and strategic ambitions

OUR APPROACH

Fairywell designed a multi-phase program, combining coaching, collective intelligence workshops, training, co-development, and real-life application:

• In-depth audit of internal resources through one-on-one interviews and collective facilitation workshops to identify key challenges and needs
• Creation of a steering committee with a representative group of managers to co-design a methodology and tools tailored to their operational realities
• Rollout of a modular training program offering managers the choice between four strategic themes (26h per manager):
  • Communicating in a vibrant and inspiring way
  • Developing change-oriented leadership
  • Implementing collective intelligence and collaboration
  • Leading projects and meetings with agility

• Launch of regular co-development sessions (on a voluntary basis) to ensure progressive integration and lasting impact of new practices